Lucie on LinkedIn: #luciecontent #lucieteam (2024)

2 weeks since we wrapped ODESZA's #TheLastGoodbyeTour 2023. From headlining major #festivals including: Okeechobee, CRSSD, Governors Ball, Lollapalooza, Bonnaroo, Outside Lands, Electric Forest, Life is Beautiful, Austin City Limits and Silver Live Out followed by an 8 week tour across the US - 2023 has been an incredible ride. As a #socialmediamanager on the road, I was faced with a few challenges:1. #Realtimeupdates: During a tour, there might be last-minute changes, rescheduling, or surprise appearances. Keeping the audience updated in real-time can be demanding, requiring quick and accurate communication across all social media channels.2. #contentcreation: Across a US tour where the show is the same every night, what are different ways you can capture and present the production without diluting the subject you're promoting online?3. #consistentengagement: Finding the balance between when it makes sense to post and when it doesn't. Consistency is crucial, but it's also incredibly important to be thoughtful in what you are posting VS posting just to post. When promoting a tour, the content can feel repetitive fast - so find the balance to keep your audience from feeling fatigued. Challenges aside, working with the artists face to face on tour made my job extremely straightforward, effortless, and so much fun! I am so so proud of this team and what we were able to accomplish. A huge shoutout to Harrison and Clay for letting me be a part of this! Linking a few videos below from my personal Tik Tok that showcase a #dayinmylife as a #socialmediamanager on tour. I am also linking an incredible piece shot by our videographer, Neil Chan, showcasing the 27 hours we spent at Lollapalooza. A video that offers some insight on just how much work goes into putting on this incredible production!#DayInMyLife (Lollapalooza) - https://shorturl.at/aLTU1#DayInMyLife (Electric Forest) - https://shorturl.at/gpAJ2#ODESZA (27 Hours at Lollapalooza) - https://shorturl.at/ghotwIf you made it this far, thanks for reading! See ya on the internet. 👋

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New Post: Compton Cowboys Ride Into New Management Team Formed by Cortez Bryant, Jared Gutstadt & AnthonyMartini - https://lnkd.in/dPmgMWzB - Cortez Bryant’s Blueprint Group,Jared Gutstadt’s Audio Up andAnthony Martini’s Gravel Road have formed a new management partnership to represent the Compton Cowboys and its leader, Randy Savvy.The Compton Cowboys are a childhood group of eight friends from the Compton neighborhood of Los Angeles, who use music, horseback riding and equestrian culture to improve their inner-city community. Savvy, who is also a musician, launched the collective in 2017.The first endeavor in the new alliance is to launch Compton Cowboys Coffee, in partnership with creative studio Avenue C, which helped design, package and build the coffee line. The brand will launch in the third quarter of 2024 with the first range of flavors named after song titles onCompton Cowboys Presents Street Country Street Country Vol 1: Once Upon A Time In Compton, a mixtape from Savvythat will come out in April via Gutstadt’s Virgin Music Group-distributed Audio Chateau label, timed to Savvy’s April 28 appearance at Stagecoach. Flavors includeHigh Horse, Bad Apple, Cali Hold ‘Em, Iced Out Bolo and Regulate.The first single from the project, “High Horse,” comes out today (March 8) and features Reggaeton duo Jowell and Randy.The song is featured inthe Audible original scripted podcast,Finding Pierre:A Hip Hop Odyssey, produced by Audio Up. The six-part series stars and is loosely based on NBA star JaVale McGee and his career as an NBA champ and record producer. Audio Chateau Records will release the podcast’s soundtrack on March 29.“Randy has created an incredible brand with the Compton Cowboys. Throughout my career I’ve never looked at the artists I’ve worked with as just musicians, but as powerhouse brands! That’s literally been my Blueprint (pun intended),” said Bryant, who has worked with Lil Wayne, Nicki Minaj and Lil Nas X, in a statement. “Randy will surely be one of the great music entrepreneurs, having already established the Compton Cowboys brand. The best part is it’s not just about the music, it’s also about community, it’s about exposure and opportunity to take inner city kids and give them a view of equestrian life. This will create a narrative in the world of country music that’s inclusive.”The partnership will be looking at several non-music opportunities as well, including fashion, media and brandings. “We see this moment as a ‘go big’ scenario for the Compton Cowboys / Randy’s brand,” said Gutstadt, who co-founded JinglePunks and Audio Up Media, as well as worked with Jelly Roll and Steven Tyler. “Over the past several years it’s been a time of incredible turbulence- which is great for disruptors. Randy is one of those. Music discovery continues to be among the biggest challeng

It's all about living la vida aloha 🌺 I have to confess...I'm not vain when it comes to my business, but I just love brand merchandise! I blame my many years of working in a music studio, where we used merch to help upcoming musicians get seen and heard, and make a lasting impression.Now, even as a solo business owner, I still embrace a merch strategy.My social media management clients are 'whalecomed' with an aloha welcome pack to help them feel supported on their journey and experience the aloha spirit, even from afar 🐚 ✈ What do you think is the best brand merch to give away?#brandidentity #branddesign #branding #clientrelationships #clientrelations #clientlove #alohaspirit #socialmediamanager #socialmediamanagement #travelmarketing #travelblogger

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You have seen this masterpiece, right? It's one of the best ads in 2023. 🌟 Just look at the visuals, the performance, the music, the beautiful storyline and most of all - the depth of human emotion expressed via these elements and felt in the flow and connection of the well-crafted scenes.🎬 💫 One time a person told me that advertising is a dirty business. I hope that person comes across this advertisem*nt, because it's a beautiful work of art. 👏 I would love to hear about any recent ads that touched your heart? 💗 #adcampaigns #masterpiece #storytellingmagic

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Great Storytelling - Christmas EditionWhenever I hear “Ode to Joy to the World” by The Piano Guys, I think to myself, what a brilliant storytelling example this is! As content marketers, we talk a lot about presenting (and supporting) a unique POV and creating a memorable audience experience-- and The Piano Guys have done exactly that with this presentation. Take a listen: https://lnkd.in/gYsNcMemThe performance starts simply, with a tune everybody recognizes: “Joy to the World,” meeting their audience where they are by using a familiar melody.Then they expand on the “Joy” theme, majestically introducing “Joyful Joyful We Adore Thee” and gradually build, layering in bells and voices to proclaim “Joy.”The presentation is mesmerizing— celebratory, perfectly exemplifying “joy,” and genuinely expressing the reason for the season. IMHO, it’s storytelling at its finest and I can’t think of a better way to wish my network a Merry Christmas and joyful time with family. Peace and Joy to you and yours!🎄#christmas #unplug #joy #storytelling #contentmarketing

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"This is my rule for everyone: You should never feel bad for clapping; however, you should feel bad for making others feel bad for clapping."Stop audience on audience shaming!#societyandculture #symphony #clapping #whentoclap #audienceconnection #shaming #shame #audienceengagement #concerts#etiquette #guideline #noruleshttps://lnkd.in/gyByiWA9

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An old friend posted on her Facebook about going to see Beyonce this past weekend.Instantly I had flashbacks of her and I, circa 2012, frantically learning the choreography to 'Single Ladies' along with 97 other pro dancers for a flash mob in Piccadilly Circus, London. Yep, I was a pro dancer in a past life! I debuted as Cosette in Les Mis at aged 6, I can still smell the stale dusty West End backstage, which I frequented until I hung up my dancing shoes in 2015 in exchange for a life of travel. It took me years to realise that I had been a Personal Brand since age 6. Okay, so no Insta profile, geez, this was even pre MySpace!…I often wonder how 'Tom' is… Real connections, networking for my next gig, over delivering in the rehearsal room, and leaving nothing but my soul on stage! I was a pro at getting booked on repeat, eventually on most casting directors 'pencil lists' and rarely having to audition. And even though in today's world there's a 'heart' instead of a handshake, a replay instead of applause…Personal Brands are built on two foundations…Connection + Reputation. Don't get caught up in trends and shining new platform syndrome, when you haven't even got a strategy to back it up. Instead, put the TikTok gurus on hold and get clear on what is going to propel YOUR business forward….because it sure isn't the same as 100k other followers. If you're feeling like one of those 100 dancers getting lost in a sea of 'Single Ladies', it's time to find your own rhythm and get that strategy nailed out! I'm all for embracing change, but there are some things that are simply better the old school way. Just for fun, you can watch said performance below...I still bang out the choreo every time the song is played! 💃🏻 Have a great week, Mindyhttps://lnkd.in/drhbFyQe#personalbranding #virtualnetworking #realconnections

A client recently said something to me that has been bouncing around my head ever since. He was describing his time working on the advertising for a drug that helped people with osteoporosis and the fact that every time the agency came in to see him they had a variation on a script that showed older people doing some kind of lovely hobby together (presumably because they had bones that wouldn’t shatter at the swing of tennis racket)It was all unrelentingly positive, all about the end state, about an ultimate benefit - and it felt about as close to the real emotion in the category as a K-Pop cover does to the pain of Billie Holiday.This is what he told his agency.“Stop bringing us ballroom dancing… bring me a broken hip.”He was in a category where people lived in constant fear of the pain, the incapacitating nature and the threat of what a broken bone might mean. A broken hip was a gateway to a rapid decline – necessitating a hospital stay that many saw as the first foot on a very treacherous path. It was a spectre that haunted his target audience. A grim reality that cast all activity into shadow.But the agency didn’t want to talk about the reality. They wanted to present the aspiration, to gloss over the fear, to sugar coat the issue and to leave people’s feelings untouched by anything other than the saccharine ick of a fake couple, doing a slow waltz around a set made to look like their kitchen.And it wasn’t just that agency. Most agencies run screaming from negativity. It’s an anathema to them. We’ve all heard someone say “that’s a negative insight” – we’ve all wanted to back a car across that person’s larynx. Real, raw, fearful, overwhelmed, in pain, angry, upset, hopeless, ablaze with righteous indignation – this is the stuff of art, not advertising. Or so our industry seems to think.We’d rather paint a picture of houses where voices are never raised, of diseases that are never crippling, of mothers who never question their choices and of fathers who are present. We prefer the comfort of the waltz to the crack of a hip. We prefer fantasy to fiction and fiction to authenticity.We put nothing of ourselves and our own experience into our work, instead fashioning upbeat messages that we hope will appeal to people we haven’t even bothered to meet, get to know or consult. We are glib and dismissive; we are shallow and unconcerned. We are as truthful as our politicians and blind to the lessons from our artists.And that, I think, is why so much of the work sucks. We need fewer kitchen waltzes and more broken hips.We need more of this…

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Creators are more important to pop culture than ever before - and this is just one example of why.A recent survey from YouTube found that 54% of people say they would prefer to watch creators breaking down a major event rather than the event itself (e.g. Grammy's, Oscars).When I saw this, I immediately thought of Jess Lucero who I follow on TikTok and Instagram for this exact reason! I'd much rather watch her one-minute to one-minute-and-a-half videos recapping important pop culture moments than watch an entire event itself. It seems to me like more major events should partner with creators like these to give people another way to consume content about the event and join in on the conversation surrounding it. 🤔 #entertainmentmarketing #contentcreators #eventmarketing #popculture

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I stutter at every question that requires me to define myself. I get it, it’s hard. Human beings are complex creatures, and in my case my multi-faceted nature sometimes gets the best of me (I can’t choose one aesthetic or niche to save my life) 🤧So how do we find loyal target audiences in the music industry with this knowledge?After navigating the maze of cultural and creative economic studies in my MA tenure, one thing stands tall: while identity dances in flux, the anchor is always COMMUNITY.So here's the golden ticket to finding your tribe in the crowd: Define the COMMUNITY they call home 🏡When you're hunting for your audience in the creative realm, tap into the power of community. Paint a vivid picture of them: their quirks, values, frustrations – the whole symphony. 🎶Take a cue from the legends — Nirvana. Their fans belong to the rock/punk community, they are defined by the Outlaw archetype and have values that align to free speech, artistic expression and rebellion against the status quo ✊ Let's stop fretting over one-dimensional labels (calling myself out) and let’s dive into the magic of community-building. Defining your audience's community, embracing the fluidity of identity, and crafting our creative journey like a masterpiece! 🚀🌈#musicindustry #musicbiz #audiencedevelopment #communitydriven #musicmarketing #creativemarketing

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